AP&S Case Study

Case Study augmented presenter at AP&S

AP&S wet process systems fall into the area of special machine construction. They are high-tech, complex machines with, as a rule, a large number of individual, customer-specific product adaptations. As capital goods As capital goods, they are usually accompanied by lengthy decision-making processes in procurement. This makes it all the more important to have an innovative sales approach that not only convinces the customer, but also offers him added value and, above all, facilitates his investment decision. and, above all, facilitates the customer's investment decision. Another decisive factor for success is a smooth product development process that optimally supports the dialogue between the customer and the equipment supplier and quickly and efficiently combines the customer's requirements with the design proposals. with the design proposals quickly and without lengthy revision phases.

To ensure this, AP&S has been using augmented reality in both the sales and design processes since 2018.

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